SERVICES_ brand/identity development
An effective Web Presence begins with a strong brand.
But what exactly is a Brand?
A brand is a promise, delivering to the minds of your audience a set of expectations in regards to your organization and its offerings. It is a perception - it can be positive or negative, strong or weak, definitive or diminutive.
Your brand is your organization’s most valuable positioning asset and it needs to be regarded with absolute reverence. We can help you to either evolve your existing brand or revolutionize it – literally taking a sledgehammer to all pre-conceived notions and beliefs. We will help you to transform your brand so that it reflects your organizational values and culture while, at the same time, creating a powerful, memorable, positive connection with your target audience.
Brand services include:
To begin a Brand Assessment we compare your brand with others in your industry. Then we explore your organizational strengths in creating, communicating, living, measuring, managing and extending your brand to your target audience.
Key Determinants:
- Understand how your customers feel about you;your products and services, or other offerings.
- Identify the needs of your target audience.
- Learn what differentiates you from others in you industry and why you think it is important.
- Determine the perceived brand value in the minds of your target audience.
- Define the brand promise and how it should be delivered to your target audience.
Once Brand Assessment is complete it is time to focus on visual identity.
The existence of an effective brand is contingent upon your logo; it must be clean and simple yet powerful enough to convey your brand promise to your intended audience. Your logo communicates everything there is about your organization on many levels - literally, psychologically, aesthetically, emotionally. It is the embodiment of your people, your culture and your values in the fundamental form of a modern hieroglyph.
Without an effective logo, you have no identity.
With no identity you have no brand.
We can help you
Now we move to the marketing communications piece of the overall strategy.
The consistency of your brand is paramount. It's the strategy and process of coordinating all the elements of a marketing message to achieve a continuous, memorable, overall look and feel for your organization.
We foster brand consistency across the entire spectrum of target audience touch points using an individualized brand marketing strategy:
- Ad Creation (magazines, newspapers, web, etc.)
- Collateral (brochures, business cards, letterhead, etc.)
- Social Networking (site creation and management)
- Annual Reports Design
- Direct Mail Design
- Multimedia Presentations
- Contests & Promotions
- Trade Show Support
- Viral Videos
- Style guides, rules and regulations