waves in motion

SERVICES_internet marketing

OK - you’ve established an effective Web Presence. Now what?

Time to connect.

The basic objective of an Internet Marketing (IM) strategy is to increase qualified traffic to your Website via appropriate marketing channels, which will lead to greater awareness and customer acquisition. We will assist your organization in accomplishing this task through proper planning, execution and measurement of website and marketing-related activities.

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Internet Marketing services include:

+ Search Engine Optimization (SEO)

Search Engine Optimization Services are intended to provide preferential positioning in selected search engines and report results on an ongoing and timely basis. We will apply an aggressive “best practices” methodology to improve your site’s ranking for defined keywords in popular search engines.

Initial Search Engine Optimization Research & Setup

  • Keyword research to identity primary keywords in your industry
  • Initial report to examine current ranking in major search engines
  • Analysis of current traffic via Website log files to see trends and current spiders
  • Initial Competitive/Comparative SE ranking report for top competitors
  • Link Popularity/Directory Submissions
  • Optimized Press Releases
  • W3C-Compliance to organically improve site effectiveness in search engines

Monthly Search Engine Optimization Services

  • Ongoing keyword evaluation for industry-specific keywords and/or phrases
  • Ongoing content strategy to provide new pages of optimized content
  • Monthly search engine ranking report to examine current ranking in major search engines
  • Analysis of Website traffic via Website log files to see trends and current spiders
  • Ongoing consulting on techniques for optimization of HTML and Website content
  • Monthly monitoring and resubmission of optimized content pages
+ Google Adwords & Analytics Campaign Management

Google Basics

Google is a search engine. Every day, millions of people use Google to search billions of documents, files and websites. Google then provides a list of results with the most relevant information through a process called Organic Placement. To enhance your organic placement you should employ aggressive Search Engine Optimization (SEO) tactics (see above). Organic placement tends to reward niche, highly-specialized companies with few competitors.

But, sometimes organic placement alone is not enough for a successful marketing strategy. For the rest of us, there is Google AdWords.

With AdWords, your customers see your ad when they search-regardless of your organic placement. Your ad reaches users at the moment they demonstrate interest.

With AdWords you will be able to:

  • Show up in search results where you do not with organic placement
  • Reach 80% of Internet users worldwide
  • Connect with a vast and highly targeted audience
  • Target ads to search results and relevant Web content
  • Control your budget: You set the daily spending limit and Cost-Per-Click (CPC)

As a Qualified Google Advertising Professional we will help you with the following:

  • AdGroups, Keywords, Negative Keywords, Placements and Ad Creation & Variations
  • Determine your appropriate maximum daily spending limit
  • Determine how much you spend spend per click for each keyword
  • Determine your Geographical Targeting
  • Optimize each campaign to increase Keyword Quality Score & decrease Cost-Per-Click
  • Monitor Competitor activities
  • Install Conversion Tracking using Google Analytics to assess real-time data
  • Maintain each campaign on a daily/weekly basis to ensure maximum Return-on-Investment
+ Viral Marketing

What is Viral Marketing?

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions. Billions and billions...

We conceive, develop and implement successful Viral Marketing campaigns by identifying key factors shared within your target community. We then create Web-based Viral Messages, including games, contests and promotions, that appeal to individuals within your target audience. For each campaign we focus on determinants that will create the highest possible Social Networking Potential (SNP); providing a high probability of the campaign being passed along to other users within your target audience.