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DEEPBLUE TO CREATE NEW ONLINE PRESENCE FOR ATKINSON CANDY COMPANY
LUFKIN, TX (April 11, 2004) – Atkinson Candy Company has selected DeepBlue to create a new website and online store for its corporate enterprise. The new site will reflect Atkinson's new marketing strategy, aimed at younger audiences and will focus on a retro look and feel. The online store will allow for full purchase capabilities of the Atkinson inventory of products, such as the Chick-O-Stick, Coconut Long Boys and Peanut Butter Bars. The site will also feature a password protected Broker login section that will allow brokers to view proprietary information such as specialized pricing, artwork, and sales tools.
"We chose to work with DeepBlue because of their well demonstrated design capabilities and experience in e-commerce applications, both of which are of importance to the Atkinson Candy Company," says Eric Atkinson, President. "We have set a high level of expectations on our relationship with DeepBlue and look forward to a successful launch of our new corporate site".
About Atkinson Candy Company
Atkinson Candy Company has a family tradition of making candy since 1932. Located
in Lufkin, Texas, the company is known worldwide for its fine quality candy,
including some of the best peanut butter and peppermint candies available.
For more information, please contact Stephanie Barr at +1 936.639.2333, ext. 106 or by e-mail at marketing@atkinsoncandy.com.
About DeepBlue
Founded in 1999, DeepBlue (www.deepblue.com) provides Internet consulting,
custom design and expert Web development and application services to over
500 customers worldwide. Its focus is on small to medium-sized businesses
seeking a true competitive advantage and long-term ROI by partnering with
a technology & marketing firm that can deliver measurable results. DeepBlue
is located in Atlanta, GA.
For more information, please contact Frank Farris at +1 770.673.0559 or by e-mail at frank.farris@deepblue.com.
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