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A TALE OF TWO WEBSITES – DEEPBLUE PROVIDES INDUSTRY
OPINION TO E-COMMERCE DEBATE
Thurs. June 16, 2005 11:25 AM EDT
DeepBlue founder and CEO, Frank Farris, was featured as an industry expert in a recent article in Ecommerce-Guide.com. The article poses the question, “How Important Is Good Web Design and Usability When Selling Online?”
Highlights from the article are featured below. To access the full article go to http://ecommerce-guide.com/solutions/design/article.php/3512681.
A Tale of Two Web Sites
One Web site is colorful with lots of features. The other is almost straight text.
One is backed with over 20 years of related retail experience. The other is the brainchild of a serial entrepreneur.
One has been online barely three years, the other eight.
One spent over $50,000 on Web design and development. The other spent barely a penny.
One is number one on Yahoo! The other is number one on Google.
Each took a different approach to selling used medical equipment.
Each was in the black almost from the start, and each has been turning a steady profit.
So which one would you buy from?
The Expert Weighs In
Frank Farris, the founder and CEO of Atlanta-based DeepBlue, an award-winning Web design, development, and consulting business, knows a thing or two about what works and what doesn't on the Web. Farris calls it "presence." On the Web it means establishing your identity, differentiating yourself from the competition, letting people know who you are, and establishing a solid connection with your target audience.
"The most important thing is having a great product," explains Farris discussing the features of a good e-commerce site. After that come ease of use and a nice, clean design. (Farris is an advocate of the KISS rule - keep it simple, stupid.)
"A good Web site gives you a competitive advantage," he continues. "It is a powerful marketing tool. It shows you are serious about who you are. A good Web site can dramatically increase sales while a poorly executed site can cast your business in a negative light."
"Companies that are too complacent risk losing their customers," explains Farris. "Companies that are afraid of being complacent succeed."
Jennifer Lonoff Schiff (www.schiffandschiff.com) writes about business and technology and is a contributor for ECommerce-Guide.com.
About ECommerce-Guide.com
As a subsidiary of Jupiter Media, the goal of the ECommerce-Guide.com
(www.ecommerce-guide.com)
is to provide the single best source of independent, up-to-date
information about electronic commerce. Our editorial content
is 100% e-commerce - with everything including daily news,
feature articles, product guides, case studies, an e-commerce
events calendar, and e-commerce-focused discussion forums.
About DeepBlue
Founded in 1999, DeepBlue (www.deepblue.com) provides Internet consulting,
custom design and expert Web development and application services to over
500 customers worldwide. Its focus is on small to medium-sized businesses
seeking a true competitive advantage and long-term ROI by partnering with
a technology & marketing firm that can deliver measurable results. DeepBlue
is located in Atlanta, GA.
For more information, please contact Frank Farris at +1 770.673.0559 or by e-mail at frank.farris@deepblue.com.
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