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TOGETHER GREEN, JOINT PROJECT WITH TOYOTA AND AUDUBON SOCIETY, ANNOUNCES WEBSITE LAUNCH
In an exciting new development which was announced in March, the National Audubon Society has joined forces with the Toyota Corporation to promote conservation and train environmental leaders.
Named "Together Green," the alliance between two leading names from the conservation and corporate worlds will be a 5-year program. Using a $20 million grant from Toyota, the largest Audubon has ever received, conservation projects will be funded, environmental leaders will be trained, and volunteers will be offered opportunities to significantly benefit the environment. This new partnership will give the Audubon Society a tremendous opportunity to expand its internationally known conservation programs.
Together Green will include three core program components:
- Innovation grants to fund dozens of projects each year that engage diverse communities in conserving land, water, energy and wildlife. Audubon will join with environmental and community partners in conservation efforts that promote innovation and encourage broader participation.
- Conservation fellowships to train up to 200 promising environmental leaders who can serve as role models, guides and organizers for engaging new audiences in conservation action. These new leaders will have their conservation skills built and strengthened through training and project development opportunities.
- Volunteer days to be offered at Audubon Centers and other locations nationwide, providing hands-on opportunities to address environmental problems and take part in restoration activities.
An interactive website, TogetherGreen.org, was officially launched on May 28. Designed by DeepBlue.com, a leading interactive agency, the site is sure to please. Website visitors will find lists of individual conservation actions which they can take, as well as ways to get friends involved in conservation. The website will follow the evolving conservation efforts and achievements of Together Green projects.
The Toyota Corporation plans to involve its 36,000 employees in Together Green projects and will invite its business partners to join with others as conservation volunteers. So much individual effort should add up to significant conservation results.
National Audubon President John Flicker said it well in his announcement about this new alliance: "Together Green is about giving people the knowledge, the support and the opportunities they need to truly make a difference. We will engage people of all ages, from every community and all walks of life to help shape a healthier future."
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000 people in the U.S. and sold more than 2.6 million vehicles in 2007. For more information about our company, please visit http://www.toyota.com/, http://www.lexus.com/ and http://www.scion.com/.
About Audubon
Audubon's mission is to conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity.
Our national network of community-based nature centers and chapters, scientific and educational programs, and advocacy on behalf of areas sustaining important bird populations, engage millions of people of all ages and backgrounds in positive conservation experiences.
For more information, please visit http://www.audubon.org.
About DeepBlue
Founded in 1999, DeepBlue (www.deepblue.com) provides Internet consulting, custom design and expert Web development and application services to over 500 customers worldwide. Its focus is on small to medium-sized businesses seeking a true competitive advantage and long-term ROI by partnering with a technology & marketing firm that can deliver measurable results. DeepBlue is located in Atlanta, GA.
For more information, please contact Frank Farris at +1 770.673.0559 or by e-mail at frank.farris@deepblue.com.