What To Look For When You Decide To Hire a WordPress Developer.

When it comes to creating a new website for your business or organization, should you hire a WordPress developer or try creating it yourself?

This can be a difficult question as the cost of a professional WordPress developer can be significant depending on website requirements and the time and energy it takes to learn how to develop your own WordPress site can be prohibitive to most busy people.

If you decide that hiring a professional WordPress developer is the best option, we will guide you through the process of doing so in this article. But first, you might want to check out this previous article that discusses the benefits of a custom WordPress website.

What is WordPress?

wordpress developer

WordPress is an open-source content management system (CMS) that allows non-developers to administrate their website without having to have strong programming skills. There are countless CMS in the marketplace, but WordPress is the tool of choice for most web design agencies because it is powerful, intuitive to use, scalable and has the worlds largest support community. Oh, did I mention that WordPress is free?

When you hire a WordPress developer, they are usually part of a larger team in a web design agency, such as DEEPBLUE. We provide a full suite of web design and development services that includes brand services, custom web design, front-end, responsive design, WordPress and custom development, SEO marketers and customer support. When you work with a full-service web design agency you will benefit from these diverse areas of expertise and maximize your website’s potential. A maintenance plan is advised after launch to ensure that the website remains current with web standards, such as the W3C and ADA-compliance for those with disabilities, that plugins and CMS software remains updated and that coding issues that may arise are quickly addressed.

At the end of the day, businesses and organizations who appreciate the value proposition of a custom WordPress website created by WordPress experts will benefit from hiring a web design agency.

How to hire a WordPress developer that is right for you


When considering hiring a WordPress developer, it’s important to do some research and find the web design agency that best fits your needs. You can start by checking out their own website and viewing their portfolio and case studies if they have them. Then ask them to provide you with a competitive bid that includes at least three references.

This is about the time when you can start discerning agencies from the good and the bad as some will take the time to learn about your business and your objectives before creating a proposal, while others will just throw out a boilerplate and hope they get lucky. Before you begin your interviews, make sure to take the time to consider your needs and establish a ballpark budget and timeframe if possible.

Try to establish specific goals and functional requirements. For example, if your business sells products you may wish to consider eCommerce capabilities on your website. Does some of your own competitor assessment and be able to provide your consultant with examples of websites that you find attractive and engaging. If you currently have a social media presence consider how you would like this integrated into the website. Being prepared will help the web design consultant provide a thorough and accurate proposal.

What are the costs in building a WordPress website?

wordpress designer

The good news about WordPress is that it’s free, minus plugins that are inexpensive. The cost of a WordPress website comes with the expertise. Anyone can learn how to build a website with sufficient determination, but downloading the core platform and expecting to produce a quality website is like handing an orangutan the keys to a car. As with anything in life, you get back what you put in, and you should be prepared to make a sincere investment with your WordPress developer. So what should you expect?

The cost of a professional WordPress website can be broken down into two categories:

1. WordPress Theme Design

The first category is using a WordPress theme design, which is a pre-designed and pre-developed website template you can purchase at low costs in order to avoid significant design expenses. There are literally thousands of designs to choose from, which can be a challenge onto itself when searching. The benefit besides lower cost is that there are some really attractive website themes available. A major drawback going with a WordPress theme design is that you will be sharing your website design with literally thousands or hundreds of thousands of other businesses and organizations. In addition, you do not actually own your design, you are renting it and have no say in how it is used on other websites.

Estimated cost: $5,0000 to $10,000

2. Custom WordPress Design

The other category when choosing to hire a WordPress developer is to go with a custom design. This has obvious benefits as it allows your web designer to  work with you closely and hand-craft a unique design that truly represents your business or organization. If your budget will allow, a custom WordPress design is ALWAYS the best option. If you have ever bought a house it’s very similar. Whereas a stock floor plan allows for almost zero customization a custom design will be made to your exact specifications.

Estimated cost: $10,000 to $25,000

Keep in mind that these are just estimated costs for basic website functionality. A custom designed WordPress website that includes advanced functionality, such as eCommerce, customer portals, web services, and API integration can add significantly to the over all price tag. Many of our projects exceed $100K, but there were specific requirements that justified the investments.

Where To Find a WordPress Developer

find a wordpress developer

This is the tricky part. If you do a Google search for “WordPress Developer” you will receive literally millions of results with many of them being paid advertisements or directories that companies pay to be in. Although this is a good start you will need to whittle your prospects down to 3-5 candidates.

Here are some tips for locating quality WordPress developers:

  • Word of mouth. The best customer is always a referred customer, and the best agency is always a referred agency.
  • Social Media. Look around on social media to see if you can find candidates. Most web design agencies are very active in this marketplace.
  • Check review websites. I am not a big fan of reviews, as the old adage is happy customers will write a positive review 10% of the time whereas unhappy customers will right a scathing review 90% of the time. Still, it is good resource when evaluating WordPress developers.
  • Look for site credentials on websites you find attractive and engaging. Many website developers leave their signature on their work. Check the footer to see if they provide a link to their website.
  • Award Websites. Everyone loves awards, and WordPress developers are no different. Sites Like Awwwards and the Webby Awards are great public spaces to evaluate design agencies.

How To Hire A WordPress Developer

hire a wordpress developer

Choosing to hire a WordPress developer boils down to the following factors:

  • Quality of service
  • Breadth of services
  • Experience of the team
  • Budget
  • Timeframe
  • Customer support
  • Working relationship

Creating a checklist of these factors with competing web agencies can be extremely helpful in making your final decision. Somewhere, the right web design agency is in there.

D E E P B L U E Knows WordPress

If you are interested in working with us regarding WordPress development, then connect with us today and get access to testimonials from our previous clients so that you can be assured of the quality of our work. When you get in touch, we will listen closely to help develop your goals into achievable results. Everyone on our team is looking forward to bringing your project to life, so get in touch today and organize an initial discussion.

To find out how our corporate web design experts can help you refine, revise or reinvent your online presence, call 888.938.8289 or email us at inquiry@deepblue.com.

Anna Oderinde

Anna Oderinde is a project manager at DEEPBLUE.

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