Nice website, but is it doing its job?

How many times have you been browsing the internet and found a website that you thought was beautifully designed, but then, when you tried to access a page or make a purchase, you realized that it was incredibly slow to load, or simply didn’t work at all?

We’ve all been there. It’s a frustrating experience. However, the good news is that the web design industry is now moving on. Not so long ago, creating the perfect website was all about wowing with cutting-edge features and complex graphics, however now that more people than ever before are turning to the internet first for the products and services that they want to buy, the industry has recognized the demand for fully-functioning modern websites that don’t just look like a piece of art but that are also intuitive, innovative and interactive.

So, what are consumers looking for these days when they head online? What constitutes the perfect website in the 21st century when we all spend more time online than ever before? Here, we take a closer look at the latest drive towards fully functioning yet beautifully designed e-commerce websites.

Nice Website Rule #1.

User Experience

user experience

A beautiful website may be all well and good, but it’s completely pointless if you can’t engage with it. The best web designers today are creating sites that don’t just capture the company’s brand perfectly but also allow users to fully interact with all of its features. When you’re running a business, you need to know that your website is working hard for you. With that in mind, it must be easy to use, rapid to load and, most importantly, allow the user to everything that they could possibly want to do. Whether they want to get more information, make contact with the business or buy a product, they should have no difficulty in doing this.

Check out this great article from Entrepreneur Magazine regarding user experience. 

Nice Website Rule #2.

Know The Problem Of Design

good-website-design

Often, the purpose of a website becomes lost behind countless layers of intricate design. An all-singing, all-dancing website may look good, but its intuitiveness can so easily be buried under graphics, features and effects. Beauty may be in the eye of the beholder, but function is always going to be more important when it comes to selling a product and marketing a business. That’s why we take a different approach to web design.

Rule #3.

Function And Form In One Package

function and form

When we design a website, our approach begins with user experience as our primary focus. When we’ve established the basics of an interactive, engaging and intuitive site, we then build out additional features around the central pillar of consumer engagement. As a result, we can develop a website that is functional yet beautiful, capturing function and form in one convenient package. Your website won’t just wow, it’ll sell – and that’s the most important thing for any business.

D E E P B L U E is a San Francisco web designer that delivers measurable results.

When it comes to these hot new trends, the team here at D E E P B L U E is ready and willing to use them when designing your site. In fact, many of the new trends follow the work we have completed, making us proud web design trendsetters. If you want to get your hands on a site that is innovative and designed beautifully then give us a call, we’d love to work with you.

Andrew Slade

Andrew Slade is a blogger and search engine marketer.

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