Whatever industry you work in, having a strong digital presence is essential for success. This doesn’t mean creating a website and letting it fester; fresh content and new information are vital to keeping traffic visiting regularly and your website performing at its best.

Of course, it’s not just about attracting new customers, keeping your website up to date is a matter of security too. The cyber threat is ever-present and it’s vital to have the latest protection to prevent your business from being targeted.

So, what should you do if your website is old and not running optimally? One potential solution is to get your website rebuilt from scratch but that may not work for every company. Rather than going to the time and effort of a complete rebuild, you could find that you achieve everything you need with a tune-up instead.

Here’s a look at how DEEPBLUE can help with a website tune-up rather than a total rebuild.

Fix Slow Page Performance

Users (as well as search engines) are no longer willing to put up with a website that’s slow to respond, lagging and doesn’t load images properly.  If your website doesn’t load quickly and easily, you’re likely to be losing a lot of business.

However, although it may sound like a major problem a website that’s underperforming can be simple to correct. It may just be a matter of images that have not been properly optimized or a theme that’s clunky and out of date.

By making just a few changes to your site, the visitor experience could be transformed. With faster loading pages on both desktop and mobile, a quick tune-up will make a significant difference which you’ll see in your site metrics.

Secure Your Website

Security is an issue for every website owner. With the rapid changes that are happening within technology constantly, you could be at risk without even realizing it.

The older a website design is, the easier it is to hack so it’s important to regularly update your site to stay protected. This keeps your business safe, and your customers protected.

If you’re running an ecommerce site, site security should be a major priority. Taking every step to ensure that your customer’s information is encrypted allows for your customers to shop with peace of mind. With so many breaches happening, stay proactive and keep yourself from becoming a target.

You don’t need a total site redesign to benefit from the latest security; even a simple tune-up will suffice to bring your protection bang up to date.

Refresh Your Brand

Even if you have the latest security on your website, it’s still a good idea to check your theme. Obviously, you will need to update the information as you release new products and services but if you’re getting a high bounce rate you might want to consider whether the theme is as functioning as it should.

Your website should represent your brand and your values, so customers can see almost at a glance whether you’d be a good fit for what they’re looking for. Sometimes its the simplest thing like updating a logo, tagline, or a few of the pictures on your site to bring give it a new feel without having to do all the work of redesigning.

Elements such as the color, layout, and images all contribute to the overall theme and can make your website either feel modern and attractive or dated and boring. Something as simple as updating your WordPress theme can provide your website with a radical new look which appeals.

Choose DEEPBLUE

Whether you’re looking for a total rebuild or a website tune-up to optimize your products and services, DEEPBLUE can help. Our innovative and cutting edge use of technology has been utilized by leading companies, so why not contact us today to find out how we could help you with an exciting new website for 2020?

Andrew Slade

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